AD0-E207 Sample Questions & Answers
Solution design work, turning what the business needs into configured variables and report suites for tracking metrics, makes up over half the test, ahead of tracking results and governing data after launch, with the smallest share on site audits during discovery.
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- Question 1IntermediateSelect 2
Discovery · Measurement Framework Development
During the initial discovery phase, an analytics architect is assessing an organization's analytics maturity. The organization currently relies heavily on standard metrics (Page Views, Visits) and has no formal data governance or unified taxonomy. Which TWO recommendations should the architect prioritize to elevate their measurement framework? (Select TWO)
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Correct answers: A, C
Developing a BRD mapping conversions to business objectives directly addresses the lack of a unified taxonomy and moves the organization away from relying solely on vanity metrics.
Establishing an SDR and data dictionary is the foundational step for creating formal data governance and ensuring a unified taxonomy across the organization.
- Question 2Intermediate
Discovery · Site Auditing and Assessment
While auditing a Single Page Application (SPA) for a financial client, the architect notices that the 'Page Name' variable only populates on the initial site load. Subsequent views within the SPA trigger network requests, but the page name in Adobe Analytics remains the same as the initial load. What is the most likely cause of this issue?
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Correct answer: C
In an SPA, the page does not physically reload. If the data layer is not explicitly updated with the new 'virtual' page name upon a route change, the Adobe Analytics library (AppMeasurement or Web SDK) will reuse the variable values cached in the object from the initial page load when sending subsequent s.t() or sendEvent calls.
- Question 3Beginner
Discovery · Client Requirements Analysis
True or False: During the discovery phase, a Business Requirements Document (BRD) should focus exclusively on technical JavaScript specifications and variable mapping, leaving business KPIs to be defined later during the reporting phase.
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Correct answer: B
False. A Business Requirements Document (BRD) must focus on business KPIs, objectives, and questions the organization needs to answer. Technical JavaScript specifications and variable mapping belong in the Solution Design Reference (SDR) or technical specification document, which is derived from the BRD.
- Question 4Intermediate
Discovery · Measurement Framework Development
An architect is designing a KPI taxonomy for an e-commerce site. The business stakeholders want to measure the 'efficiency' of their internal site search engine. Which metric taxonomy approach is most appropriate for measuring this specific KPI?
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Correct answer: D
To measure the 'efficiency' or effectiveness of the site search, the most appropriate metric is a conversion rate specific to the search function. Dividing the number of Orders (or successful outcomes) that occurred after a search by the Total Site Search Instances provides a clear KPI of how well the search engine drives business value.
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